Many things have been said about Tess Holliday's body. As the size-22 model becomes more and more popular, breaking barriers in both plus-size and mainstream modeling, people have plenty of opinions. Personally, we think she's stunning, talented, and a great example of body confidence and being true to yourself—and we're definitely not alone in this opinion. One group that isn't so positive? Facebook. The site recently banned an ad using an image of her on the grounds that it violates their "health and fitness policy." Say what?!

Facebook Bans Image of Plus-Size Model, Says She "Depicts the Body In an Undesirable Manner

An Australian feminist group, Cherchez la Femme, put up an announcement on their Facebook page last week to promote their latest body positive event, calledFeminism and Fat, using an image of Holliday in a bikini as the header. But when the group tried to "bump" the announcement up (on Facebook, you can pay a small fee to have your post treated like an ad and prioritized higher in people's newsfeeds), Facebook refused their request saying the post "violates Facebook's Ad Guideline's by promoting an idealized physical image."
Facebook Bans Image of Plus-Size Model, Says She "Depicts the Body In an Undesirable Manner
The social media giant cited their health and fitness policy as proof. It reads, in part, "Ads may not contain "before and after" images or images of unexpected or unlikely results. Ads may not depict a state of health or body weight as being perfect or extremely undesirable (ex: you cannot use an image showing a person measuring his/her waist or an image focused solely on a person's abs)."
So was the pic the problem? Or was it the word "fat" they objected to? The policy further states "Ads may not call attention to perceived imperfections through the use of language such as, "Are you fat?" or "Balding?". Instead, text must present realistic and accurate information about a state of health in a neutral or positive way (e.g. 'Lose weight safely and effectively' or 'Best Hair Renewal Product')."
So which is it: Is Facebook saying the feminist group is trying to hold up Holliday's body as an unrealistic definition of "perfect"? Or are they saying the women are calling Holliday "fat" in a destructive and demeaning way?
Or...are they biased against the event because it features a larger woman in an unapologetically beautiful way? It seems possible this is yet another instance of the fat-shaming and fat-phobic attitudes that permeate our society. 
Ghulam Haider Blogger

Ghulam Haidder

Ghulam Haider is a Pakistani Professional Blogger, Online Entrepreneur, Internet Celebrity, YouTuber and Social Media Activist.

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