Beyonce, Celebrity Fashion Celebrity Celebrity Photos Workout clothes Brace Yourself: Beyoncé-Designed Activewear Has Arrived
Beyoncé announced her plans to release an activewear line back in December, and now it's finally officially (almost) here. In true Bey fashion, the singer announced its arrival like it was no big thing with a jaw-dropping Instagram photo of her in a bodysuit and a brief caption that said "@ivypark". Cue mass hysteria.

Brace Yourself: Beyoncé-Designed Activewear Has Arrived

According to the website, Ivy Park "is merging fashion-led design with technical innovation" to create a "new kind of performance wear: modern essentials for both on and off the field." (Although, considering she made the KALE sweatshirt an instant success, we're pretty sure people will be lining up to buy this stuff no matter what it looked like.)
Brace Yourself: Beyoncé-Designed Activewear Has Arrived
The label is a joint venture with billionaire Topshop owner Sir Philip Green, but it's a true partnership rather than a collaboration. According to Vogue, the 200-piece standalone brand contains everything from sports bras and matching leggings to reflective print jackets and (of course) bodysuits. The leggings also boast a 'signature seaming system' with built-in inner contour shorts that come in three versions to flatter different body types—"I" (low-rise), "V" (mid-rise), and "Y" (high-rise). The collection is set to go on sale mid-April at Nordstrom, Topshop, and Net-a-Porter, with prices ranging from $30 to $200.
Although a reason hardly seems necessary (where has this collection been all our lives??), Beyoncé offers up this explanation as to why she created Ivy Park: "When I'm working and rehearsing I live in my workout clothes, but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire women who understand that beauty is more than your physical appearance," she said in a statement. "True beauty is in the health of our minds, hearts and bodies. I know that when I feel physically strong I am mentally strong and I wanted to create a brand that made other women feel the same way."
Ghulam Haider Blogger

Ghulam Haidder

Ghulam Haider is a Pakistani Professional Blogger, Online Entrepreneur, Internet Celebrity, YouTuber and Social Media Activist.

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